Core Services
Go-To-Market Strategy + Demand Generation
Growth Target
Penetrate a saturated market with a new collection and achieve profitability within ninety days.
Operational Gaps
The roadmap was limited to tactical ad spend. Positioning merely mirrored major competitors, measurement was unreliable, and leadership lacked consensus on the primary target audience.
Strategic Execution
Conducted deep customer research to define the launch audience, engineered a unique positioning claim, established full-funnel tracking, and deployed a 90-day execution plan across social and search.
Result
Profitable acquisition secured by week 7 of the initiative
average ROAS maintained throughout the launch phase
Lakh in attributed revenue within the initial half-year
